Paid Media - CreativeRace

// Paid Media

Paid media is one of the most popular forms of digital marketing, with so many facets and channels to learn. We’re here to demystify the world of paid media, with paid social, PPC and programmatic blogs all under one roof.

black friday ultimate guide creativerace

CreativeRace’s ultimate guide to Black Friday

The arrival of this year’s Christmas adverts comes with the acceptance that the festive season..

How to align paid social creative with the user journey

It’s been a tricky 12 months for paid social marketers. Ongoing reductions in targeting options,..

7 behavioural nudges to help increase PPC performance

Marketing is all about getting someone to do what you want. In the PPC world,..

What’s new in paid social: 3 big changes for Meta

Meta has been busy, with many new features and changes that paid social advertisers need..

Honest marketing, accessible OOH & the continued rise of BeReal

It’s September, which means it’s time for #005 of CriticalReading – your resource for the..

Measuring the true value of paid media in the luxury sector

Having a lack of data insight across your customer journey can limit the potential growth..

The importance of auditing your paid media accounts

Paid Media is complex. Many organisations will already have PPC and/or Paid Social accounts, which were set..

How to maximise the performance of paid advertising

A common theme our performance team comes across when auditing a client’s Paid Social and..

What does Facebook’s drop in users mean for paid social advertisers?

This week, Facebook announced a drop in its daily average users, for the first time ever…

Best practice for starting paid social in 2022

As we leave a busy festive period behind and head into the new year, thoughts..

8 Things to consider when preparing your Black Friday PPC campaigns

With Black Friday approaching, here are 8 things to consider when preparing your PPC campaigns..

Google’s drive on automation continues, with the latest update affecting Expanded Text Ads (ETAs)

What is the update? Google has recently announced that advertisers will no longer be able..

Auto-apply ads: review auto-applied recommendations before opting-in

Google has recently announced the launch of auto-applied recommendations, with Microsoft swiftly following suit with..

Are you ready for Google’s match type update?

In February this year, Google announced it was making changes to the phrase match and..

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