// Data & Analytics

Looking to get to grips with GA4? We’ve got you. Read up on everything from reporting to UTM links. We love data, and we’re here to share our knowledge and passion with you.

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All Leads 2024 – What I Learned

I recently had the pleasure of speaking at the All Leads 2024 event at Everyman..

How to set up a GA4 property alongside your existing UA property

If you have been in the Google Analytics interface recently you may have noticed the..
analytics icons

The dawn of GA4: how to respond to the sunsetting of Universal Analytics

Last month Google announced the sunsetting of Universal Analytics (UA), with the recommendation to set..
GA4

GA4 vs Universal Analytics: How do they compare?

Since the launch of Google Analytics in 2005, the platform has been through many iterations,..
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