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How to set up a GA4 property alongside your existing UA property

If you have been in the Google Analytics interface recently you may have noticed the..

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The dawn of GA4: how to respond to the sunsetting of Universal Analytics

Last month Google announced the sunsetting of Universal Analytics (UA), with the recommendation to set..

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GA4 vs Universal Analytics: How do they compare?

Since the launch of Google Analytics in 2005, the platform has been through many iterations,..

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