Comms - CreativeRace

// Comms

Looking to brush up on your knowledge of communications? From PR strategy to social media insights and influencer know-how, we’ve got plenty of blogs to keep you busy.

black friday ultimate guide creativerace

CreativeRace’s ultimate guide to Black Friday

The arrival of this year’s Christmas adverts comes with the acceptance that the festive season..

How to combat rational unpredictability through comms

Marketeers are working harder than ever to master the art of nudging consumers through to..

CreativeRace appointed by adult education provider City Lit

London-based adult education provider City Lit has appointed CreativeRace for its retained PR activity, as..

Content isn’t always king

There’s a time and a place for everything. Discretion is key. Content isn’t always king…

Honest marketing, accessible OOH & the continued rise of BeReal

It’s September, which means it’s time for #005 of CriticalReading – your resource for the..

To stunt or not to stunt?

… that is the question. We all know that ideas [generally] win pitches. But are..

How to make your influencer collabs count

We all understand the power of influencers in today’s online landscape. But how do you..

Why PR strategy is more than just channel recommendations

It’s all too easy to fall into the rabbit hole of getting a PR campaign..

5 content types to help you stand out on LinkedIn

Whether you’re active on LinkedIn for B2B, B2C, or individual use, it is possibly one..

Transcreation: the power of marketing across cultures

Brands wanting to expand worldwide need to evaluate their marketing strategy to better understand and..

hand holding instagram feed up against skyscrapers

5 brands that are killing it on social media in 2022

The world of social media chops and changes constantly. New platforms, changing algorithms, countless simultaneous..

The evolving art of PR evaluation

PR has long been known as a difficult discipline to evaluate. AVE has been dead..

How to humanise your brand on social media

People connect with people. With the focus of building strong brand-consumer relationships, brands must adopt..

8 golden rules for trendjacking on social media

For brands to stay relevant on social, getting involved in trends and popular news is..

AVE & the challenge of PR measurement

As the industry continues to try to link PR results with genuine business outcomes, the..

Is traditional PR dying? Some thoughts on the future

I recently read an article in PR week that had the headline “Why Traditional PR is dying*.” Apart..

Give it some flex

In 2015, I was interviewed by MMB Magazine, a network of online and printed publications..

New campaign? Don’t let PR be the last one to the table

Here’s a story that every PR practitioner working as part of an integrated team will..

What’s the story morning glory: how storytelling will cut through

Storytelling isn’t new. And when I say that I’m not just referring to the Epic..

Everyone’s talking about…. Clubhouse

Clubhouse is the latest hot new social app being talked about, having launched in Spring..

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