Measurable campaigns that deliver coverage where it counts.

Digital PR is about getting hyper-relevant content in front of the right audience, at the right time, to achieve measurable business objectives. We work closely with you to execute cross-channel campaigns that engage publishers and their audiences through creative messaging and promotion of content, to strengthen visibility and brand presence online.

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Digital PR strategy

A good digital PR & content strategy is the key to attracting, engaging, and converting your audience. We specialise in raising the profile of your brand and domain by achieving organic success.

Using a mix of digital PR tactics, we create outreached or press-facing campaigns that drive brand awareness, links, traffic, and social engagement. With an average of 10 years’ experience across our team, you can rely on our wealth of knowledge to deliver well-researched strategies and efficient campaign project management.

Outreach & promotion

Great content is worthless if no one can see it. Our outreach specialists are adept at identifying the right publications to approach for coverage. With an intrinsic understanding of what type of content appeals to each publisher and their audience, our team can pitch the right campaign to the right journalist. From building long-term relationships with influential journalists to newsjacking and expert commentary, we will unearth the opportunities that boost brand awareness with tactical PR strategies.

Content marketing

Our team of digital PR strategists are experts in content marketing. From creation to publication and distribution, we understand how to boost the reach of content for brands across every channel.

Our team takes a holistic approach, aligning all content activity to your top-level business objectives, ensuring every piece of content is driving results and working as hard as it possibly can.

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Digital PR consulting

If you already have dedicated teams for content and PR, we can provide consultancy to advise on one-off or on-going campaigns. From running training workshops to providing market research and strategic guidance, we can work with internal and external teams to ensure your content marketing strategy delivers what you need it to. We strive to work as an extension of your team, collaborating effectively to align goals and approach.

Creative content

Our specialist content team is adept at crafting content tailored to your audience and objectives. Whether you require copywriting for online articles, whitepapers, press releases, thought-leadership, or data-driven reports, our team of writers and trained journalists has the skills to adapt tone and style to suit the medium. With access to an award-winning creative department, our content capabilities go far beyond the written word. Everything from creative graphics, interactive landing pages, videos, illustrations, and data-visualisation can be achieved in-house.

PR & content reporting

Digital PR and content marketing is measurable across every channel. Whether you’re looking at distribution or engagement metrics, we can identify what is resonating with your audience and tie it back to the bottom line. We use a combination of tools to assess the impact of our digital PR activity and provide actionable insights that will guide content across all channels.

Our team takes a holistic approach, aligning all activity to your top-level business objectives.

Digital PR auditing

A thorough analysis of your market, competitors, and content underpins every digital PR strategy.  

  • Audience Analysis – We use YouGov and Brandwatch to generate in-depth insights to understand who your audience is, where they are active online, and the type of content they engage with.
  • Backlink Analysis – Using detailed backlink analysis, we identify any link gaps between your brand and competitor brands, to understand what could be holding you back organically. We identify any powerful and relevant links that competitors have secured to inform our tactical outreach plan.
  • Competitor Analysis – Analysing top performing competitor content ensures we identify the optimum content type and tactics to appeal to publishers and their audiences, and how to secure natural links in the process.
  • Asset Analysis – We audit your existing content to assess how it compares against competitor content. From maximising existing assets to identifying new content opportunities, our team ensures your site content is genuinely useful, engaging, and link-worthy enough to continue to drive results long after publication.
kira lauber

Kira Lauber

Kira is Head of Digital PR at CreativeRace. She specialises in digital PR and content marketing strategy to drive powerful media coverage, high authority link acquisition, relevant traffic and engagement. Kira is a previous winner of Best Website at the BBC Journalism Awards.