Getting the best results from the right social media stars
Influencers, content creators, bloggers, ambassadors – we understand that the partners we choose to work with to endorse and recommend our clients’ brands are all individual and all work in different ways – but what they all want is creative freedom over the channels they run.
By having a more strategic approach to why and how we work with influencers and giving them the creative freedom they crave, we know they’ll create content that delivers the best possible results and ensures long lasting mutually beneficial relationships.
We use a mix of influencer tools, relationships and desk research to develop the right influencer strategy, identifying the best partners to deliver the campaign objective.
Macro influencer partnerships
It starts with identifying and securing the best macro influencer/s to partner with, before working closely with them to create a credible and authentic campaign partnership that works for them and for the brand. We manage all elements of the relationship, from the first approach and budget negotiation to contract development and agreement, through content creation approvals to campaign evaluation and wrap up.
We believe to deliver the best results from an influencer campaign, it’s important to balance the needs of the client against the creative freedom of the influencer as the content creator. By trusting our chosen influencers to develop engaging campaign content on behalf of the brand, we achieve the perfect balance.
Micro influencer management
If a micro influencer campaign is the right route to take, we manage the whole process, from identifying the best platform, through to creating watertight briefs and overseeing and evaluating the resulting influencer content.
Influencer Marketing manifesto
If you haven’t previously incorporated influencers into your marketing strategy, it’s time to reconsider your approach. Influencers have the potential to generate impressive levels of engagement, extend your brand’s reach, and elevate brand awareness to previously unattainable heights. By diligently selecting your influencer collaborations and fostering transparent, healthy relationships, you can swiftly measure your campaigns through measurable metrics such as reach, impressions, engagement rates and of course, conversions.
The term ‘influencer’ often brings to mind images of fashion or beauty-focused Instagram bloggers. However, it’s important to recognise that influencing can be effectively executed by individuals from various niches, provided there is a receptive audience.
The practice of influencing is not confined to a specific platform; what succeeds on TikTok might not necessarily excel on Instagram. This is where our expertise becomes invaluable. We oversee influencer partnerships comprehensively, starting from the initial outreach and proceeding through briefing, contract negotiations, content approval, and the measurement of performance results.
Utilising platforms like Phlanx, Brandwatch, and Social Blade, we leverage technology to identify the perfect influencers for your specific campaign objectives. Whether you require a one-time promotional collaboration or aspire to establish a long-term ambassadorial partnership, we have the expertise to connect you with the most suitable influencers for your brand’s needs.
CreativeRace’s Communications team has extensive experience in communications, PR and Influencer marketing, devising integrated strategies to drive the commercial outcomes our clients need.
By trusting our chosen influencers to develop engaging campaign content on behalf of the brand, we achieve the perfect balance.
