Our approach to packaging has strategy at its heart.

We think broad and go deep, taking a rigorous approach to define unique packaging strategy that delivers tangible business impact.

To create packaging design that sets your brand up to win, we start with deep insight and understanding. We’ll help you overcome the tough challenges your brand and its packaging might face, looking through every lens to understand what’s working and what’s not.

Get in touch
ice co packaging design
man in brown jumper leading meeting - artwork on a pinboard

Tough challenges need a brilliant team with a robust approach.

Our packaging experts from Strategy, Design and Artwork work together in seamless way to ensure we deliver print ready design that makes an impact.   ​

Combining experience from specialist brand and packaging consultancies with a holistic view of the marketing mix, our strategists immerse themselves in your brand’s world​.

We’ll take a three part approach to your packaging strategy:

  1. Discover: Gain a deep understanding of the brand, business, customer and market.
  2. Define: Uncover the opportunity and insight to take your brand’s packaging forward.
  3. Workshop: Stress test the opportunity through a client workshop reviewing findings and market sector insights.
Speak to our Strategy team

Understanding how people really shop.

Brands grow when they capture their audience’s attention with memorable communication which gives them a compelling reason to buy. For many brands, packaging design carries a huge responsibility for delivering on the formula for brand growth.

To create packaging design that ensures your product lands in people’s baskets you need make sure you understand one thing…​ How people really shop.

We’ll work with you to define the strategy that works with the way people shop, leading to stand-out packaging design.

See more: Packaging Design

To create packaging design that gets your product in baskets, you need to understand how people really shop.