Expert analysis to help your business answer the questions that matter.

Our Data and Analytics team is passionate about data; we believe it is foundational to effective marketing decisions. Accurate and accessible website data not only helps to ensure the best use of your budgets, but can provide insights into customer behaviour that will help to lead your marketing strategies.

charts and graphs


It can sometimes be difficult to understand your Google Analytics data, or even to know where to start looking, especially if you’re unfamiliar with GA4.

Our team are experts in Google Analytics; they can offer help with everything from set-up and day to day analysis, to identifying and resolving problems in your data.


Are you confident in your tracking set up? Our team has a wealth of experience in setting up and auditing tracking implementations, they not only specialise in Google Tag Manager but have the ability to work alongside your web developers to implement the tracking you need.


Do you spend lots of time pulling reports? Or struggle to find the data you want? Our data and analytics team can work with you to deliver bespoke reporting and dashboards; integrating your internal data alongside data from a wide range of online platforms such as Google Analytics, Google Search Console, Google Ads and Facebook.


From beginners training in Google Analytics to tailored Google Tag Manager training or personalised Google Data Studio workshops – we can empower you to get the most out of your data. We offer both formal or workshop-based training, for individuals or groups, either in person or remotely.


Our team will share their experience and expertise to help guide you on the metrics that matter. Whether that be helping out with reporting, or navigating you around tracking pixels, our consulting service is entirely bespoke to your needs.

Our team works closely alongside all the performance teams, making sure everyone is working towards the same aims.

Data & Analytics

Data and Analytics is fundamental to all marketing channels, which is why it is at the start of everything we do, and an integral component of our partnerships.  

With a background in mathematics and performance marketing, our team have the breadth of experience and the appetite to help with any data and analytics challenges you may face.

When you share your challenges with us, you’ll find us transparent about the solutions available and honest with our recommendations. We collaborate with our clients – there are no black box solutions – we prove our value by sharing our knowledge.

Our team works closely alongside all the performance teams, making sure everyone is working towards the same aims and ensuring consistency in proving the value of your marketing activity.

faye lakin

Faye Lakin

Faye is the Analytics Lead at CreativeRace, heading up our Analytics & Reporting function. Previously, Faye worked at Jaywing for seven years, working with clients such as Kempinski, QHotels, TeamSport, and Hermes.