// PR
Designed to drive the right conversation
PR strategy that sparks the right conversation in the right place at just the right time to deliver your business objectives.
At CreativeRace we believe it’s important to get the PR team in the room at the start of the campaign planning process. Once you understand the audience and have landed on an insight, apply PR thinking and work out from there. For a campaign idea to be good enough for someone to share, you need a powerful place to start from.
Earned media relations
We identify the key target audience and the publications or outlets that will reach them. It’s not one size fits all. We work collaboratively with our clients to develop the right story and tell it in a way that will deliver the best results, whether that’s through features, news or product placement.
Advertorial & native
Not all advertorials are created equal so we keep on top of paid for opportunities to secure the best strategic media partners to craft and create paid for content that will appeal to a guaranteed audience.
Brand partnership & endorsement
Sometimes, partnering with organisations and individuals that can take a brand to a new audience and to a new level is the best way to drive a brand forward. We research the best partners, manage contractual negotiations and agreements and work with the partner to deliver content and communication that will drive the best results.
Reputation management
We proactively and reactively support in managing our clients’ reputations with third party stakeholders, whether that’s the media, key stakeholder groups or directly with the public.
Media training
By supporting our clients and equipping individuals and teams with the skills they need to handle any media situation across print, broadcast and online, we can work collaboratively to deliver fantastic, earned media results across all channels. We’re experienced in hosting one to one and group interactive training, including mock interviews which can be recorded and analysed and bespoke Podcast training.
Purpose & sustainability
Purpose isn’t just a buzz word. It’s integral to any progressive brand or business’s plans for the future and should be considered as part of the communications plan or campaign. We provide advice and guidance on identifying and developing meaningful brand purpose and how to communicate it with authenticity and integrity.
We work collaboratively with our clients to develop the right story and tell it in a way that will deliver the best results.
Our PR manifesto
As PR professionals our job is to consume the media your audience engages with and work out how to get cut through in the right places.
PR isn’t about pretty pictures, it’s about delivering meaningful content that will be useful for your audience or encourage them to take action.
This is why integration sits at the heart of Comms at CreativeRace.
Our Strategy, Performance and Creative teams are integral to the creation and delivery of any PR or comms strategy because we know that an integrated approach delivers the most impactful results.
We lead with strategy and tactics follow.
This means that our work is considered and our comms will enable you to hit your objectives in a cohesive and consistent manner.
Amy Airey
Amy Airey is CreativeRace’s Communications Director. Amy has extensive experience in communications and PR, working on big name brands such as British Military Fitness, Morphy Richards, Landsec, Barratt Developments, Yorkshire Water and Thomas Cook.
