// Case study
Making holiday booking more relaxing
The commercial challenge
As a holiday comparison site, icelolly.com was fighting to stand out in a crowded marketplace.
Icelolly
The human problem
Due to an unclear brand proposition, customers were unsure why they should be using icelolly.com to find their next holiday.
Our insight
Customers don’t just want, but expect, a smooth, simple online experience when it comes to using comparison sites.
Our solution
Employees from all parts of the two organisations were invited to a two-day workshop. Here, we encouraged debate, generated ideas and ultimately developed a new brand that everyone felt a sense of ownership towards.
The impact
The online film for the refreshed brand quickly received 700K+ views on YouTube – it now has well over 1 million. This was such a fantastic response that the client immediately turned the film into a TV ad.
