Two large housing associations were looking to merge, Coast & Country Homes and Yorkshire Coast Homes, and needed an identity for their new organisation.
Long established and fiercely proud they wanted a new brand that would unite their many employees, and show their clients their depth of services.
In times of change, people like to feel part of the process, and are far more likely to support a brand they helped create.
Employees from all parts of the two organisations were invited to a two-day workshop.
Here, we encouraged debate, generated ideas and ultimately developed a new brand that everyone felt a sense of ownership towards.