Celebrating 25 years of Tickled Pink
Supporting a vital cause with a modern refresh
Our long-term client Asda was looking to refresh its Tickled Pink brand. The Tickled Pink campaign is the longest running UK corporate charity partnership, raising over £71million to date for world-class research, life-changing support and vital breast awareness information to help change the future of breast cancer in the UK.
By introducing a more modern and relatable design for the brand, to coincide with their 25th anniversary, Asda hoped the new look and feel would encourage more people to get involved in fundraising and awareness-driving activities.