Vitality

Winning personalised emails.

Every month, health insurance experts, Vitality, give away tickets to major sporting events. However, audiences often ignore these emails, viewing such prize draws as unwinnable. So Vitality asked us for a solution. Our research found that personalised email communication increases engagement, so we tailored images to show individual names on professional sporting gear. The result was a 38% increase in open rate & CTR, and our campaign was given the accolade of Smart Focus email of the week.