How we launched a campaign to put the Midlands Engineon the map.

Client - Midlands Engine
Scope - Strategy, Concept, Design, Web, Digital, Press, Film

One region. Thousands
of stories to tell.

The Midlands is one of the UK’s best-kept secrets.

Full of opportunities, success stories and ground-breaking initiatives.

Trouble is, not enough people know.

That’s why the Midlands Engine Partnership brought us on board to relaunch this unique region.

So we dug deep.

Speaking to stakeholders, business people and 1500 residents, uncovering the ‘wow-didn’t-know-that’ facts.

And then unveiling a multichannel campaign at MIPIM 2019.

This, quite literally, put the Midlands on the map.

Delivery-wise, we smashed our digital response targets by 23%.

And reached over 3 million people through the national press.

Nothing middling about that.

CreativeRace has demonstrated both creativity and flexibility to arrive at solutions that work for a range of stakeholders

Martin Done, Interim Head of Communications
Midlands Engine