Data-led PPC designed to ensure your ad spend works harder.

We believe in data transparency and everything we see is everything you see. This data will then be used to form your growth strategy. We know how important automation is, but we also believe that human expertise is key, so we marry the two together to maximise on performance. As a Google Partner agency, you know you’re in safe hands.

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PPC management

We take great pride in building and managing successful accounts across Search, Shopping and Display. Our team will manage your campaigns in line with your KPIs, as well as always considering your overall business goals and objectives. PPC is our passion, and our hands-on approach means we become an extension of your business.

PPC account audits

There is a lot to be learned and gained from PPC audits. We will review every key aspect of your account and make recommendations on reducing wasted spend and improving performance, as well as highlighting any areas of opportunity.

PPC account restructures

A good structure is the foundation and key, to the success of an account. Are you in-housing your PPC or picking it up again after a while? If so, your account may benefit from a restructure. We will carry out keyword research and competitor reviews, and restructure your account on a granular level, to ensure you are able to report on performance and optimise the account effectively.


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PPC training & consultancy

Our team are Google Ads certified and can provide PPC training and support to your in-house teams, so they are able to understand the foundations of PPC. If you require advice or support on either a one-off or on-going basis, then we are here to help you.

PPC reporting & analysis

Having up to date data to hand is invaluable, as it helps us to react to market changes quickly, as well as spot any areas of opportunity. We build automated reports that are completely bespoke to you, which can work across all Performance channels, including Paid Social and SEO.

PPC account builds

If you do not have an existing PPC account, we can help you. We will carry out the necessary keyword, search volume and competitor research, and build your PPC account from scratch, ensuring it is future-proof and easy for anyone to manage. Ad copy and ad extensions will also be written in line with a best practise approach, which alongside a good account structure, will help to achieve high quality scores. On-going or one-off support can also be provided when required.

We strive to work closely with you to become an extension of your internal marketing team, rather than an external agency.

bhavisha panesar

Bhavisha Panesar

Bhavisha heads up the PPC team at CreativeRace, with 10 years of experience in PPC working across sectors such as retail, leisure, finance and property. She has worked on local and global brands including TK Maxx, Euro Car Parts, Topps Tiles, and Jabra.