// PR
Designed to drive the right conversation
PR strategy that sparks the right conversation in the right place at just the right time to deliver your business objectives.
At CreativeRace we believe it’s important to get the PR team in the room at the start of the campaign planning process. Once you understand the audience and have landed on an insight, apply PR thinking and work out from there. For a campaign idea to be good enough for someone to share, you need a powerful place to start from.
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Earned media relations
We identify the key target audience and the publications or outlets that will reach them. It’s not one size fits all. We work collaboratively with our PR clients to develop the right story and tell it in a way that will deliver the best results, whether that’s through features, news or product placement.
Advertorial & native
Not all advertorials are created equal so we keep on top of paid for opportunities to secure the best strategic media partners to craft and create paid for content that will appeal to a guaranteed audience.
Brand partnership & endorsement
Sometimes, partnering with organisations and individuals that can take a brand to a new audience and to a new level is the best way to drive a brand forward. We research the best partners, manage contractual negotiations and agreements and work with the partner to deliver content and communication that will drive the best results.
Speak to our teamReputation management
We proactively and reactively support in managing our clients’ reputations with third party stakeholders, whether that’s the media, key stakeholder groups or directly with the public.
Media training
By supporting our clients and equipping individuals and teams with the skills they need to handle any media situation across print, broadcast and online, we can work collaboratively to deliver fantastic, earned media results across all channels. We’re experienced in hosting one to one and group interactive training, including mock interviews which can be recorded and analysed and bespoke Podcast training.
Purpose & sustainability
Purpose isn’t just a buzz word. It’s integral to any progressive brand or business’s plans for the future and should be considered as part of the communications plan or campaign. We provide advice and guidance on identifying and developing meaningful brand purpose and how to communicate it with authenticity and integrity.
We work collaboratively with our PR clients to develop the right story and tell it in a way that will deliver the best results.
Our PR manifesto
As PR professionals, our role revolves around immersing ourselves in the media landscape your target audience engages with and devising strategies that will make a significant impact.
It’s important to understand that PR goes beyond aesthetics; it’s about providing valuable and meaningful content that serves your audience’s needs or inspires them to take action.
At CreativeRace, integration lies at the core of our Communications approach. Our Strategy, Performance and Creative teams play a pivotal role in crafting and executing PR and communications strategies because we firmly believe that an integrated approach yields the most powerful outcomes.
We prioritise strategy as the guiding force, with tactics following suit. This approach ensures that our efforts are meticulously planned, and our communications enable you to achieve your objectives cohesively and consistently.
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