At CreativeRace we believe it’s important to get the PR team in the room at the start of the campaign planning process. Once you understand the audience and have landed on an insight, apply PR thinking and work out from there. For a campaign idea to be good enough for someone to share, you need a powerful place to start from.
We identify the key target audience and the publications or outlets that will reach them. It’s not one size fits all. We work collaboratively with our clients to develop the right story and tell it in a way that will deliver the best results, whether that’s through features, news or product placement.
Not all advertorials are created equal so we keep on top of paid for opportunities to secure the best strategic media partners to craft and create paid for content that will appeal to a guaranteed audience.
Sometimes, partnering with organisations and individuals that can take a brand to a new audience and to a new level is the best way to drive a brand forward. We research the best partners, manage contractual negotiations and agreements and work with the partner to deliver content and communication that will drive the best results.
We proactively and reactively support in managing our clients’ reputations with third party stakeholders, whether that’s the media, key stakeholder groups or directly with the public.
By supporting our clients and equipping individuals and teams with the skills they need to handle any media situation across print, broadcast and online, we can work collaboratively to deliver fantastic, earned media results across all channels. We’re experienced in hosting one to one and group interactive training, including mock interviews which can be recorded and analysed and bespoke Podcast training.
Purpose isn’t just a buzz word. It’s integral to any progressive brand or business’s plans for the future and should be considered as part of the communications plan or campaign. We provide advice and guidance on identifying and developing meaningful brand purpose and how to communicate it with authenticity and integrity.
As PR professionals our job is to consume the media your audience engages with and work out how to get cut through in the right places.
PR isn’t about pretty pictures, it’s about delivering meaningful content that will be useful for your audience or encourage them to take action.
This is why integration sits at the heart of Comms at CreativeRace.
We lead with strategy and tactics follow.
This means that our work is considered and our comms will enable you to hit your objectives in a cohesive and consistent manner.