Getting the best results from the right social media stars

Influencers, content creators, bloggers, ambassadors – we understand that the partners we choose to work with to endorse and recommend our clients’ brands are all individual and all work in different ways – but what they all want is creative freedom over the channels they run.

By having a more strategic approach to why and how we work with influencers and giving them the creative freedom they crave, we know they’ll create content that delivers the best possible results and ensures long lasting mutually beneficial relationships.

Get in touch
phone screen showing an instagram account
creativerace-influencer-marketing-agency

Influencer strategy & identification

We use a mix of influencer tools, relationships and desk research to develop the right influencer strategy, identifying the best partners to deliver the campaign objective.

Macro influencer partnerships

It starts with identifying and securing the best macro influencer/s to partner with, before working closely with them to create a credible and authentic campaign partnership that works for them and for the brand. We manage all elements of the relationship, from the first approach and budget negotiation to contract development and agreement, through content creation approvals to campaign evaluation and wrap up.

Contact our team

Influencer content creation

We believe to deliver the best results from an influencer campaign, it’s important to balance the needs of the client against the creative freedom of the influencer as the content creator. By trusting our chosen influencers to develop engaging campaign content on behalf of the brand, we achieve the perfect balance.

Micro influencer management

If a micro influencer campaign is the right route to take, we manage the whole process, from identifying the best platform, through to creating watertight briefs and overseeing and evaluating the resulting influencer content.

amy airey creativerace

Amy Airey

Amy Airey is CreativeRace’s Communications Director. Amy has extensive experience in communications and PR, working on big name brands such as British Military Fitness, Morphy Richards, Landsec, Barratt Developments, Yorkshire Water and Thomas Cook.

By trusting our chosen influencers to develop engaging campaign content on behalf of the brand, we achieve the perfect balance.