SOCIAL MAGIC.

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THE BARRIER

Ritter SportĀ was launching into the UK as a new brand and therefore had low awareness.

THE INSIGHT

Online influencers are key to increasing visibility within specific target audiences.

THE IDEA

Launch an influencer outreach campaign to encourage creative user-generated content, generating buzz and awareness around the topical unicorn trend.

THE RESULTS

The campaign went viral internationally. We receivedĀ coverage from over 20 major media outlets, including Cosmopolitan and Teen Vogue, plus unprompted celebrity engagement resulting in a reach of over 3.6m and 3600 competition entries.