Ritter Sport

Giving the UK a taste for German chocolate.

German chocolate brand, Ritter Sport, wanted to crack the UK confectionary market, but only had a restricted budget. Our solution was a social media plan and tone of voice that reflected the chocolate’s distinctive square design. Using the hashtag #UKadventure, we invited fans to help Ritter Sport get to grips with the country. In two months, we gained over 6,500 followers, had banter with Great British Bake Off stars and created an impressively engaged community.