One of Russia’s largest chains of convenience stores, Yarche!, wanted to launch a new, extensive range of own-brand toiletries, which would convey the same quality cues as their big brand rivals.
No matter which country customers are in, they always view own-brand products in terms of value.
Customers love brands, and they appreciate the reassurance that a fresh, well-considered identity and packaging design provide.
We created a distinctive look for the new range, crafting a unique brand marque and set of ownable assets. For the typography we carefully selected a Cyrillic Russian font to complement the designs. The result? Every single product had a big brand presence on shelf.