NiceTime

Transforming
own brand into
big brand

The commercial problem

One of Russia’s largest chains of convenience stores, Yarche!, wanted to raise quality perceptions of its extensive range of own brand toiletries.

The human problem

No matter which country customers are in, they always view own-brand products in terms of value.

The human truth

Customers love brands, and they appreciate the reassurance that a fresh, well-considered identity and packaging design provide.

The unmissable value

We created a new name and look that re-energised the entire toiletry range making it more desirable for men and women.