NiceTime

Transforming
own brand into
big brand

The commercial problem

One of Russia’s largest chains of convenience stores, Yarche!, wanted to launch a new, extensive range of own-brand toiletries, which would convey the same quality cues as their big brand rivals.

The human problem

No matter which country customers are in, they always view own-brand products in terms of value.

The human truth

Customers love brands, and they appreciate the reassurance that a fresh, well-considered identity and packaging design provide.

The unmissable value

We created a distinctive look for the new range, crafting a unique brand marque and set of ownable assets. For the typography we carefully selected a Cyrillic Russian font to complement the designs. The result? Every single product had a big brand presence on shelf.