Bayfields New Creative Agency

We are pleased to announce we have been appointed as Bayfields Opticians & Audiologists new creative agency following a competitive pitch process. 

Our impressive track record in the retail sector and bold creative vision for the future of the Bayfields brand drove the decision. As Bayfields continues to grow its national footprint and evolve its brand experience, CreativeRace will play a key role in helping the business connect more meaningfully with its audience across both optical and audiology services. 

“Our ambition is to set a new standard in personalised eye and hearing care across the UK,” said Sarah King, Head of Marketing & Communication at Bayfields. “CreativeRace stood out with their strategic insight, creative bravery and deep understanding of the retail landscape. We’re excited to partner with them on this next chapter for the Bayfields brand.” 

CreativeRace will be responsible for delivering an integrated creative platform that elevates the brand across all channels, supporting both national campaigns and localised marketing efforts throughout Bayfields’ growing network of practices. 

“We’re thrilled to be working with a business of such great reputation and potential,” said Richard Flaherty, Managing Partner at CreativeRace. “Bayfields has a unique and powerful story to tell, and we’re looking forward to helping them unite with their audience through engaging creative”. 

The partnership signals an exciting step forward as Bayfields continues to invest in its brand and customer experience.