Majestic Wine

Winning with wine.

The UK’s largest specialist wine retailer, Majestic Wines, was starting to feel the effect of cheap imports, which were undermining its overseas wine tourism. So we reinvented their promotion strategy to re-engage with their target audience. Our eye-catching press campaigns, money-off incentives, and the publication of a new, free quarterly magazine which highlighted the benefits of Majestic’s offer all contributed to sales increasing 30% YOY with weekend promotions breaking the £300k barrier.