1. Home
  2. Knowledge Base
  3. Creative
  4. Why is branding important?

Why is branding important?

Branding is important and has been around since Caveman* times, as signs to represent a group of people or to identity something.

Logos and symbols were being drawn as early as the stone age.

In more recent times farmers have marked cattle with red hot irons to represent their ownership. The modern world has followed this system and we see logos in all areas of life to represent a product or service.

Branding is important because it helps people identity and navigate to each service, tribe or brand.


Read more Creative insights here.

Was this article helpful?

Related Articles

We’re here to solve your marketing problems

Can't find the answer you're looking for?
Share your challenge