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What is the best social media platform for marketing?

The best social media platform for marketing depends on your objective and who you want to reach! Each platform has its own nuances.

most used social platforms

Source: Hootsuite 

Facebook

Monthly active users: 2.91 billion
Most popular demographics: 25-34 years old
Good for: Building communities, most target audiences, different creative options
Watch outs: Is starting to become very expensive, with tracking and privacy issue measurability isn’t as good as before

Instagram

Monthly active users: 1.47 billion
Most popular demographics: 25-34 years old
Good for: Influencers, Shopping and X
Watch outs: Similar to Facebook Is starting to become very expensive, with tracking and privacy issue measurability isn’t as good as before, a lot of the younger generation that where present here have moved to Tiktok

TikTok

Monthly active users: 1 billion
Most popular demographics: 15-25 years old
Good for: Reaching Genz and the younger audience, often very cost efficient in comparison to other platforms due to lack of lots of advertisers, Shopping
Watch outs: Content can age very quickly as a lot of it is trends based so there is often a constant need for more content, Video only content

Twitter

Monthly active users: 229 million
Most popular demographics: 25-34 years old
Good for: Reaching males (60% of Twitter audience is male), Conversations with customers, targeting live ‘moment’s and seeing what’s trending
Watch outs: Limited ad formats, no real ‘shoppable’ e-commerce options, not as sophisticated as other platforms for targeting/or objectives

Linkedin

Monthly active users: 808 million
Most popular demographics: 25-34 years old
Good for: Reaching a B2B audience, recruitment, and employee engagement
Watch outs: Can be very expensive, formats are basic, not really for e-commerce with no shoppable elements

Pinterest

Monthly active users: 433 million
Most popular demographics: 18-24 years old
Good for: Reaching females (skews heavily 75%) , e-commerce and shopping, long shelf life (brand views) of pins in boards.
Watch outs: The creative you use has very specific specs and MUST be native to the platform,

Snapchat

Monthly active users: 332 million
Most popular demographics: 18-24 years old
Good for: Reaching GenZ, and a younger demographic, creating a sense of urgency and time sensitive sales,
Watch outs: It’s quite expensive to advertise, lacks advanced analytics, Strict video time constraints

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