The best social media platform for paid social marketing depends on your objective and who you want to reach! Each platform has its own nuances.
Monthly active users: 2.91 billion
Most popular demographics: 25-34 years old
Good for: Building communities, most target audiences, different creative options
Watch outs: Is starting to become very expensive, with tracking and privacy issue measurability isn’t as good as before
Monthly active users: 1.47 billion
Most popular demographics: 25-34 years old
Good for: Influencers, Shopping and X
Watch outs: Similar to Facebook Is starting to become very expensive, with tracking and privacy issue measurability isn’t as good as before, a lot of the younger generation that where present here have moved to Tiktok
TikTok
Monthly active users: 1 billion
Most popular demographics: 15-25 years old
Good for: Reaching Genz and the younger audience, often very cost efficient in comparison to other platforms due to lack of lots of advertisers, Shopping
Watch outs: Content can age very quickly as a lot of it is trends based so there is often a constant need for more content, Video only content
Monthly active users: 229 million
Most popular demographics: 25-34 years old
Good for: Reaching males (60% of Twitter audience is male), Conversations with customers, targeting live ‘moment’s and seeing what’s trending
Watch outs: Limited ad formats, no real ‘shoppable’ e-commerce options, not as sophisticated as other platforms for targeting/or objectives
Monthly active users: 808 million
Most popular demographics: 25-34 years old
Good for: Reaching a B2B audience, recruitment, and employee engagement
Watch outs: Can be very expensive, formats are basic, not really for e-commerce with no shoppable elements
Monthly active users: 433 million
Most popular demographics: 18-24 years old
Good for: Reaching females (skews heavily 75%) , e-commerce and shopping, long shelf life (brand views) of pins in boards.
Watch outs: The creative you use has very specific specs and MUST be native to the platform,
Snapchat
Monthly active users: 332 million
Most popular demographics: 18-24 years old
Good for: Reaching GenZ, and a younger demographic, creating a sense of urgency and time sensitive sales,
Watch outs: It’s quite expensive to advertise, lacks advanced analytics, Strict video time constraints