1. Home
  2. Knowledge Base
  3. Paid Social
  4. How much does it cost to run a paid social campaign?

How much does it cost to run a paid social campaign?

When it comes to forecasting the cost for your paid social campaign, there’s more involved than you think:

  1. Creative/content what are running? There can be a cost involved in creating your assets.
  2. Media spend: You need to be realistic and have enough data to make an impact. Turn the dial.

As a rough rule of thumb, Facebook recommends you need a minimum of 50 data points per ad set per week to exit the learning phase.

To work out a budget using this logic, consider what your ultimate cost per goal is.

ie. CPA take that value x it by 50 and divide it by 7 to get your daily spend:  £10 x 50 = £500/7 = £72 per day.

We can take this a step further and think about what our ultimate goal number is eg. 300 sales a month, and what is our target cost eg. £10.

You can even amend this to how may sales do you want to achieve (as long as it’s over 50) and it’ll give you a good steer on what your budget should be, it’s often bigger than you think!

Was this article helpful?

Related Articles

We’re here to solve your marketing problems

Can't find the answer you're looking for?
Share your challenge