creative race and quorn logos on a black background

Quorn appoints CreativeRace for Retail Marketing

We are thrilled to announce that we have secured a significant new retail account with Quorn, the globally renowned meat-free brand.

Following a highly competitive tender process, we have been appointed to support Quorn’s Retail Marketing initiatives across key retail channels.

The appointment will see us leverage our extensive experience in shopper behaviour and retail strategy to develop and execute compelling campaigns that drive in-store engagement across Quorn’s diverse product range.

This partnership aims to further enhance Quorn’s presence within the retail space, reinforcing its position as a category leader in the meat-free sector.


Richard Flaherty, Managing Partner of CreativeRace
, said:

“We are absolutely delighted to be partnering with such an innovative, forward-thinking and well-known brand as Quorn. Our team is eager to apply our strategic retail insight and creative expertise to unite Quorn with shoppers in meaningful ways that inspire healthier, more sustainable choices.”

Successfully securing the contract underscores our proven ability to deliver impactful shopper marketing solutions that align with both brand values and commercial objectives. Our agency’s strategy first approach, combined with creative excellence, will play a pivotal role in supporting Quorn’s ambitious growth plans.

The win coincides with the move to our new home at Josephs Well, where we now have content creation capability in the form of a multi-function photography studio.


Lucy Grogut, Head of Brands at Quorn Foods
, added:

“CreativeRace impressed us with their strategic approach, deep understanding of shopper insights, and their creative passion for our brand mission. We are excited to embark on this journey together and look forward to seeing the impact of their work in our retail environments.”

The partnership will focus on driving footfall and sales through engaging retail experiences, strategic promotions, and omnichannel retail activations that resonate with Quorn’s target audiences.

 

quorn pieces in packaging with chickson chicken puppet pals character