CreativeRace welcomes new Communications Director

Independent, integrated agency CreativeRace has welcomed a new Communications Director to its senior leadership team.

Amy Airey will head up the communications team, as well as overseeing all comms work at the agency.

Formerly of Leeds agency Umpf, Amy has extensive experience in communications and PR, working on big name brands such as British Military Fitness, Morphy Richards, Landsec, Barratt Developments, Yorkshire Water and Thomas Cook.

Prior to her role at Umpf, Amy held an Associate Director role at ilk agency.

Amy’s specialities lie within B2B and B2C comms, spanning social media strategy and management, PR, crisis comms and influencer outreach.

Speaking of her new role, Amy said: “The opportunity to develop and shape a department at CreativeRace is one I’m incredibly passionate about. The potential the agency has is really exciting and I’m looking forward to working alongside the rest of the Leadership Team to grow our integrated offering.”

Rob Shaw, CEO at CreativeRace, added: “I’m delighted to finally have Amy on board, she is a great addition to our Leadership team and brings a wealth of experience in both B2B and B2C Communications. Once again, we have focussed on securing individuals with a demonstrable success in their chosen field and the appetite and ambition to help deliver our future strategy. Amy is joining at a time of significant growth across clients both old and new and I’m very excited to be working with her.”

Amy’s arrival marks an exciting time for the agency’s Communications department, who are working on a number of high-profile projects.