Independent, integrated agency CreativeRace has been appointed as the new integrated digital marketing partner for Go Car Credit following a competitive pitch process.
Following several in-depth conversations, both businesses’ identified core client requirements around achieving brand fame by driving traffic and conversions through SEO and PR activities.
With a 40-year history of using consumer-grounded insights to drive brand strategy, CreativeRace will utilise exclusive YouGov audience profiling data, coupled with digital data insight from Google Analytics, AdWords and Google Search Console to uncover a brands true audience behaviour and provide valuable, actionable strategies for performance.
CreativeRace will deliver an integrated strategy for Go Car Credit based on their insights, incorporating a solid understanding of user journeys and audience personas to ultimately build brand fame and increase brand trust for the car finance specialist.
Speaking of the partnership, Rob Shaw, CreativeRace CEO commented: “We are delighted to be appointed by Go Car Credit through a competitive pitch process. Our talented team and integrated approach are a perfect fit when supporting clients with carefully identified brand and audience requirements. We are looking forward to working closely with Go Car Credit to deliver strategies across multiple services – always grounded in consumer-led insight; they are a fantastic name to bring on-board and we are excited to begin working with them.”