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How we achieved a 97% employee participation rate for IHG by transforming their internal communications.

Client - IHG
Scope - Internal Communications

It’s not just towels
that get pinched
in hotels.

So do talented employees.

That’s why IHG asked us to launch their global employee engagement survey.

And improve their staff retention levels.

So we got busy scribbling.

Creating a campaign that encouraged staff to share their opinions and experiences of working at IHG.

With a pencil as a universally understood icon to symbolise the power of words, our work ran across 30 countries.

Gaining an impressive 97% participation rate.

11% higher than the global benchmark set by Aon.

Employers, take note.