Icelolly

Making holiday booking more relaxing

The commercial problem

As a holiday comparison site, icelolly.com was fighting to stand out in a crowded marketplace.

The human problem

Due to an unclear brand proposition, customers were unsure why they should be using icelolly.com to find their next holiday.

The human truth

Customers don’t just want, but expect, a smooth, simple online experience when it comes to using comparison sites.

The unmissable value

Employees from all parts of the two organisations were invited to a two-day workshop. Here, we encouraged debate, generated ideas and ultimately developed a new brand that everyone felt a sense of ownership towards.

700K+ views on Youtube
The 'punch above your weight' result

The online film for the refreshed brand quickly received 700K+ views on YouTube - it now has well over 1 million. This was such a fantastic response that the client immediately turned the film into a TV ad.