How we gave Icelolly the strategic and creative platform to successfully launch their brand.

Client - Icelolly
Scope - Concept, TV

Holiday-makers like clear blue skies.

Not murky brand propositions.

So for Icelolly we started by unpacking their holiday comparison offering.

Streamlining their online customer journey.

And making their telephone call to action a key part of the strapline:
Compare, Call, Save.

We then launched their brand with an online film.

Featuring nothing less than a handbrake-turning ice cream van.

And an animatronic squirrel.

700K YouTube views later and the rather pleased client (not surprisingly) decided to put the film on TV.