Not murky brand propositions.
So for Icelolly we started by unpacking their holiday comparison offering.
Streamlining their online customer journey.
And making their telephone call to action a key part of the strapline:
Compare, Call, Save.
We then launched their brand with an online film.
Featuring nothing less than a handbrake-turning ice cream van.
And an animatronic squirrel.
700K YouTube views later and the rather pleased client (not surprisingly) decided to put the film on TV.