HSS Tool Hire

Constructing an identity.

After numerous brand changes and restructures, HSS wanted to establish themselves as one of the country’s leading tool hire companies. Creating a powerful slogan, ‘HS YES!’, we provided a unique and memorable platform that could be used across channels. The company adopted the ‘HS YES!’ mantra for their internal messaging and new manifesto, while the slogan also featured in point-of-sale, mail drops and e-mailers.