Client - Help-Link
Scope - Concept, TV
Until it doesn’t work.
To gain more market share for our client Help-Link, we not only had to battle the market leader.
But customer apathy too.
So we devised a memorable “boiler’s gone” DRTV campaign to drive the message home.
And an idea with legs.
Gave Help-Link their best-ever sales figures.
And halved their cost per acquisition.