How we halved Help-Link’s cost per acquisition and achieved their best-ever boiler sales.

Client - Help-Link
Scope - Concept, TV

No one thinks about their boiler.

Until it doesn’t work.

To gain more market share for our client Help-Link, we not only had to battle the market leader.

But customer apathy too.

So we devised a memorable “boiler’s gone” DRTV campaign to drive the message home.

Clear pricing.

And an idea with legs.

Gave Help-Link their best-ever sales figures.

And halved their cost per acquisition.