DRIVING DOG FOOD SALES.

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THE BARRIER

Harringtons had a unique, natural product proposition, but weren’t sure how to communicate it.

THE INSIGHT

The nation is becoming increasingly health-conscious when it comes to product choices for the family, including their pets.

THE IDEA

Bring Harringtons’ ‘natural choice’ proposition to life by creating and an ATL TV and online campaign, including sponsorship of the fourth series of Channel 5’s The Yorkshire Vet.

THE RESULTS

Harringtons is now the top-performing brand in the UK’s dry dog food market. In 26 weeks, sales showed the fastest rate of growth of any brand, up 40% in both volume and value. The brand generated total sales of almost £25 million, with key retailers reporting over 100% sales increase.