FROM BAKER TO BRAND LEADER.

greggs_facebook_share Next

THE BARRIER

Low brand consideration for anything other than baked products.

THE INSIGHT

Light and lapsed customers would give Greggs a try if we gave them ‘social permission’ to shop there.

THE IDEA

Position Greggs as a ‘happy high point’ in busy people’s lives with a campaign underpinned by the strapline ‘Greggs Great Days’, running this across all channels for maximum impact – from in-store to OOH.

THE RESULTS

Total sales for the 19 weeks to 13 May 2017 grew by 7.5% and like-for-like sales rose by 3.6%. During our 10-year relationship with Greggs, their business has seen a sustained period of growth and success.