How we helped Greggs fight the post-Christmas lull – filling both tummies and tills.

Client - Greggs
Scope - OOH, Photography, POS and Digital

Two weeks of overindulgent festive fun, and then it’s gone.

Suddenly, it’s January.

Pennies are pinched, toes are frozen, joy is in short supply.

So how do you persuade customers to visit Greggs during what is a traditionally quiet business period?

It was time to swap our party hats for our thinking caps.

And come up with a big-thinking creative concept to put a smile on people’s faces.

So we created a campaign to banish the winter blues – in colours all bright and beautiful.

Pitching Greggs as the antidote to the dreariness of January.

It lit up store windows, and was executed across channels.

And as customers in their droves piled through Greggs’ front door…

We gave ourselves a little pat on the back.