The Great Cycle Trade-In.

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THE BARRIER

Bikes are a seasonal purchase, with cyclists only thinking of upgrading to a newer model when the sun’s out.

THE INSIGHT

Consumers are more likely to shop when offered an incentive to do so.

 

THE IDEA

Use ‘The Great Evans Cycles Trade-In’ as a mechanic to kick-start the cycle sales season early. Give money-off a new bike when customers bring their old one into store.

THE RESULTS

Evans Cycles had an ambitious trade-in sales target, which we exceeded by 9%. In total, Evans Cycles recorded a 53% increase on 2016 sales.