Client - Evans Cycles
Scope - Advertising & In-store
It’s cold and it’s wet.
Apart from a few hardy souls, people only start thinking about buying a new bike when the sun is out.
So could the Great Evans Cycles Trade-in change established seasonal behaviour?
Now lots of us have an old bike in the shed.
So we encouraged people to trade in their old boneshaker.
And get money off a shiny new bike.
An idea we told with wit and flair.
By the end of this multi-channel campaign, trade-in sales were up 53% year on year.
An extra 2,000 bikes were sold.
With sales of non-trade-in bikes also significantly increased.