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How we created the UK's first 'whole of life' dog nutrition eCRM programme for Eukanuba.

Client - Eukanuba
Scope - eCRM

Small brands can easily be out-shouted.

How can you develop your brand if you struggle to be heard?

That was the problem facing Eukanuba.

A high-end dog nutrition brand – with a big idea.

Longer life through better nutrition.

We needed to find a cost-effective way to take the brand into the homes of owners of new puppies.

So we created a suite of eCRM communications.

That mirrored the natural process of a dog’s life.

From teething all the way to extending the life of an elderly dog.

We started in the UK.

And it’s now being rolled out across Europe.

This is the only comprehensive, through-life eCRM programme for the premium dog nutrition sector.

And their brand engagement scores?

They’re the highest they’ve ever been.