BRAND FAME ON FACEBOOK.

Mug Shot Next

THE BARRIER

With limited budget available, Mug Shot was finding it difficult to raise awareness. The brand was struggling to find its voice.

THE INSIGHT

Creating a stand-out brand personality and tone of voice online for such a mass market product in a busy sector was essential.

THE IDEA

Re-launch the brand using social media to educate and engage the community. 

THE RESULTS

In 18 months, Mug Shot’s Facebook fans have grown from 10k to 70k, and engagement rate is consistently at 3-4%. Clear evidence of an engaged online community.