The Great Cycle Trade-In.

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THE BARRIER

Bikes are a seasonal purchase, with cyclists only thinking of upgrading to a newer model when the sun’s out.

THE INSIGHT

Consumers are more likely to shop when offered an incentive to do so.

 

THE IDEA

Transformation. We refreshed the annual Great Evans Cycles Trade-In, showing how trading in a rusty old bike could help you afford the brand new bicycle you’d always wanted.

THE RESULTS

Evans Cycles had an ambitious trade-in sales target, which we exceeded by 9%. In total, Evans Cycles recorded a 53% increase on 2016 sales.