Winning personalised emails

The commercial challenge

Every month, health insurance experts, Vitality, give away tickets to major sporting events.

However, audiences often ignore these emails, viewing such prize draws as un-winnable.

Vitality vitality logo
vitality website on an ipad

Our solution

Our research found that personalised email communication increases engagement, so we tailored images to show individual names on professional sporting gear.

The result was a 38% increase in open rate & CTR, and our campaign was given the accolade of Smart Focus email of the week.