// Case study
Putting the region’s successes on the map
The commercial challenge
The Midlands is a dynamic, innovative region.
However, it often misses out on investment opportunities to other parts of the UK.
Midlands Engine
The human problem
Not the North, not the South, the Midlands tends to fall between two stools.
One of its biggest challenges is that international investors simply don’t know where it is.
Our insight
Businesses, stakeholders and individuals want to be reassured that their choice of location has proven to be successful for others.
Our solution
Working with The Midlands Engine, we dug deep to highlight the regions many commercial, cultural and technical achievements. We devised an inspiring launch campaign and identity, which literally put The Midlands on the map.
The impact
A multichannel campaign across outdoor, press and social.
Unveiled at MIPIM, smashing digital response targets by 23% and reaching over 3 million people through print media.
