Putting the region’s successes on the map

The commercial challenge

The Midlands is a dynamic, innovative region.

However, it often misses out on investment opportunities to other parts of the UK.

Midlands Engine the midlands engine is here
the midlands engine is here - marketing materials

The human problem

Not the North, not the South, the Midlands tends to fall between two stools.

One of its biggest challenges is that international investors simply don’t know where it is.

Our insight

Businesses, stakeholders and individuals want to be reassured that their choice of location has proven to be successful for others.

Our solution

Working with The Midlands Engine, we dug deep to highlight the regions many commercial, cultural and technical achievements. We devised an inspiring launch campaign and identity, which literally put The Midlands on the map.

The impact

A multichannel campaign across outdoor, press and social.

Unveiled at MIPIM, smashing digital response targets by 23% and reaching over 3 million people through print media.

the midlands engine is here - two billboard ads