A* on results day

The university asked us to create a PR campaign that would generate national coverage before A-Level results day and clearing.

So we positioned Leeds Beckett as a thought leader, and promoted the innovative technology they were using to support students.

The campaign featured on the iNews website, The Times, Times Online, Sky News, and Radio 4’s Today Show, and appeared regionally on BBC Radio Leeds, the Yorkshire Evening Post and Radio Aire – giving the university the quality national profile it desired and essential regional coverage in key catchment areas.