three examples of evans cycles ads - a match made in evans

A match made in Evans

With bikes being such a low-frequency purchase, Evans needed a campaign which brought to life their company brand promise.

To do this, we reminded the cyclists of Britain about the enjoyment of choosing, buying and riding their ideal bike, using the strapline ‘a match made in Evans’.

The campaign launched across in-store, online, email and specialist press, and resulted in higher than expected sales.