Plumping up quality perceptions

Never-ending sales and continuous low prices meant DFS was becoming known as a value provider, rather than a manufacturer of quality sofas.

So when we first began working with the brand, we used a mix of considered layouts, inspiring messaging and a refreshed colour palette to help elevate their design and desirability credentials.

We’ve since been responsible for over 7,500 press ads nationally and internationally.

DFS newspaper with prince phillip