Getting rid of shopping waste
Waste reduction is an issue that’s only getting more important.
So, when ASDA planned the launch of their first sustainable trial store, they asked us to help develop its strategy, concept and design.
Following the trial, these ideas would be rolled out across the country. We looked at opportunities to help customers make more sustainable choices, from reducing waste and plastic to recycling facilities and self-service refill stations. Of course, we had to find ways to encourage a change in behaviour too.