Analytics Lead

Role Summary

• Lead the day-to-day analytics operations and requirements for all our digital performance clients.

• The primary measure of the Analytics Lead is based around the strength of client feedback we receive on our work & our service.

• The ultimate goal of the Analytics Lead is to drive client loyalty to the agency by identifying, assessing the value of, prioritising and communicating the opportunities to improve the performance of our clients’ digital reporting platforms.

Responsibilities

• Analytics solution implementation and auditing for new and existing clients (GA4, Adobe Analytics).

• Set up of custom event tracking in tag management solutions.

• Build and maintain bespoke client and internal reporting primarily in Looker Studio.

• Provide analytics platform training to clients and support their ongoing requirements.

• Confidently work with client’s web developers to implement tracking solutions.

• Support the Performance team internally with analytics requests.

• Be a source of consultation for clients when analytics queries arise.

• Contribute to team knowledge growth.

• Keep up to date with industry and market developments.

The Package

• Competitive salary based on experience
• We are open to part-time working patterns
• 25 days holiday (excluding Bank Holidays)
• Your birthday off
• Hybrid working with at least two days per week based in our Leeds office
• Private health care with Vitality
• Pension with Aviva – 3% employer, 5% employee
• Regular social events

Skills

• 5+ years experience of working within a digital or integrated agency, across multiple business sectors.

• Expert in Google’s suite of tools, including GA4, GTM and Looker Studio.

• Breadth of digital marketing knowledge across paid, web, email and social.

• Be able to articulate complex ideas in a clear and concise manner.

• Appetite to learn from the wider team and get involved in shaping future processes.

• Experience using tools such as BigQuery, PowerBI and Funnel.io

• Organised and process driven individual with the ability to work on multiple projects at the same time.

Our behaviours and values

• Resourceful – solve problems using their own initiative.
• Accountable – take responsibility for the outcome of projects.
• Curious – think ahead and act proactively.
• Engaging – collaborate with clients and colleagues.
• A desire to grow, develop and expand their role.
• Thrive in a fast-paced industry and company.
• Driven, positive, proactive, upbeat and a team player willing to roll their sleeves up.

About Us

We are CreativeRace, the experts in strategy, performance, and creativity for brands in a hyper-connected world.

Our work is meaningful. We don’t just add to the noise or create art for art’s sake – just creatively driven work with impact that truly changes customer behaviour.

We find the sweet spot where brand and performance meet, producing creative work across TV, print, digital and social that delivers results and predictable outcomes time after time.

Our independence, unique perspective, and collaborative ways of working lead to decisive solutions that remove the risk from the brave choices.

How to Apply

Think you’ve got what it takes? Prove it. Please send samples of your best work through to jobs@creativerace.co.uk.