British Gypsum

Letting the showhome do the selling.

A key B2B brand, British Gypsum wanted a higher profile in a consumer market dominated by larger brands such as Homebase and B&Q. So we created a mailshot in a premium, lifestyle magazine format and targeted interior designers at all leading house builders. By showcasing British Gypsum’s two new innovative products, we secured buy-in from key developers – including Barratt Homes – leading to a significant increase in sales.