How we helped ASDA's breast cancer charity remind over 36 million customers to check themselves.

Client - Asda
Scope - Concept, Film, In-store activation

People look more closely at what they buy than at their own bodies.

So, for Asda’s Tickled Pink, we created two eye-catching ways to remind customers to check themselves.

The first saw stickers placed on melons, baps, and other boob-related produce in store.

Cheekily inviting shoppers to ‘Go on, have a feel’ of themselves as well as the produce.

Raising smiles and awareness.

The second burst of activity took place at the till.

White receipts were swapped for bright pink ones, which got customers talking, sharing on social media, and checking.

The result?

One post about the stickers reached 1,384,974 people, and 36 million customers over two weeks were handed a pink receipt – giving breast cancer the awareness it deserves.

I was so impressed with the whole concept. All the elements were so well thought through, and so representative of the Asda brand. I felt that they brought new life to our campaign.

Sital Mistry, Local Community Manager