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How we transformed Asda Money into a credible and trusted financial services brand.

Client - Asda
Scope - Brand guidelines, photography

People trust Asda.

They help feed and clothe many of us.

But when it comes to your hard-earned dosh, Asda Money had an outdated image.

A lack of credibility.

We know people only engage in financial activity with a brand that they trust 100%.

So we gave Asda a new shopping list.

New photography.

New typeface.

A focus on quality and service.

With an identity they could call their own.

And as quickly as fell, financial enquiries increased.