Client - Asda
Scope - Brand guidelines, photography
They help feed and clothe many of us.
But when it comes to your hard-earned dosh, Asda Money had an outdated image.
A lack of credibility.
We know people only engage in financial activity with a brand that they trust 100%.
So we gave Asda a new shopping list.
A focus on quality and service.
With an identity they could call their own.
And as quickly as fell, financial enquiries increased.