A FRESH WAY OF THINKING.

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THE CHALLENGE

Asda’s fresh produce wasn’t performing as well as other categories.

THE INSIGHT

If customers were made aware of the quality and value of Asda’s fresh produce, they would be more likely to shop the category in-store.

THE IDEA

Bring to life the ‘Save money. Live better’ brand positioning via a bold outdoors advertising campaign that combines eye-catching fresh product photography with memorable headlines, supported by POS.

THE RESULTS

This campaign didn’t just drive sales of fresh produce; it also improved quality perceptions. It’s just one example of the work we do for ASDA. Every year – in a relationship that’s lasted over 35 years – we produce over 5000 pieces of POS, 2800 press ads, and over 2000 digital elements.