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Influencer Marketing

How to track the performance of influencer marketing

Influencer measurement is always a topic of debate. Ideally you want to be able to demonstrate more than just the...

How effective is influencer marketing?

Working with influencers is an incredibly important way to demonstrate brand endorsement and third party buy-in. What’s more, the smoke...

How to pick the right influencers for my brand

Finding the right influencer to work with is key and, on the flip side, working with the wrong one can...

What’s the best way to reach out to influencers in the lifestyle niche?

Do your homework – make an effort to get to know your influencer, what type of brands they’ve worked with...

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